Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Moxzie's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCAC6C accent
#111111 text
Screenshots
Icon palette
About this app
Moxzie is a playful mocktail companion for anyone who enjoys discovering fresh flavors, mixing something new, and turning a simple drink into a creative little ritual. Explore colorful non-alcoholic drink ideas inspired by different flavors and occasions, from bright citrus and fruity combinations to tropical, herbal, sweet, and sparkling creations. Save the ones that catch your eye, build your own collection, and keep inspiration close whenever you're in the mood for something refreshing. When you create a mocktail of your own, Moxzie gives you a place to capture the moment — from the ingredients and flavor profile to sweetness, fizz, garnish, photos, and personal notes. You can then get an AI-powered rating with thoughts on flavor, balance, creativity, and a few ideas for taking your creation in a different direction. Whether you're planning a brunch, relaxing on a summer evening, set…
App details
What you can learn from Moxzie
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Moxzie's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Moxzie runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCAC6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.