Screenshot style breakdown
Sampled from 6 of トイザらス・ベビーザらス's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5CBCCC accent
#111111 text
Screenshots
Icon palette
About this app
【アプリの特徴】 ●会員バーコード アプリを開いた瞬間に会員バーコードを常時表示。さらにオフライン表示にも対応しているため、地下の店舗や電波の悪い場所でもスムーズにお会計が完了します。 ●ポイント管理 保有ポイント数や有効期限がひと目で確認できます。「せっかく貯めたポイントが切れていた…」という失敗を防ぎ、計画的なポイ活をサポートします。 ●おトクなクーポンを逃さない 今すぐ使えるクーポンがホーム画面やタブバーにからすぐに選べます。お会計の直前にサッと選んで、その場でおトクに。 ●プッシュ通知で最新情報をキャッチ あなたにぴったりのクーポン配布や、ポイントアップキャンペーン、セール情報などいち早くお届け。通知をオンにして、常に最新の「おトク」を手に入れましょう。 ●バーコード決済とのスムーズな連携 お気に入りの決済アプリをあらかじめ設定しておけば、アプリ内から素早く起動可能。会員証の提示から支払いまで、流れるようにスマートに完結します。 ●スタンプカードもデジタル化 スタンプキャンペーンもアプリで一…
App details
What you can learn from トイザらス・ベビーザらス
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are トイザらス・ベビーザらス's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: トイザらス・ベビーザらス runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5CBCCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.