Sampled from 6 of MeowCare: Self-care Kitten's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCDCBC bg
#DDC1A5
#8C5C34 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Raise a little Thai kitten that grows alongside your self-care. On tired days, you don't have to do anything big. Drink a glass of water, stretch for two minutes, or take a few deep breaths — and your kitten grows with you. 8 THAI CAT BREEDS Siamese, Korat, Khao Manee, orange, black, calico, tabby and Scottish Fold. Name your cat and raise it from kitten to grown cat. TINY DAILY GOALS Do what you can. Every goal you finish brings water for your farm and energy for your cat. Missed a day? Your cat waits for you and never runs away. YOUR OWN COZY FARM Plant 14 Thai vegetables, water them and watch them grow. Cook treats for your cat, fill orders from the buyer truck, clear rocks and logs, decorate your way and expand your farm step by step. ROADSIDE STALL AND CAT FRIENDS Share a friend code, visit friends' cats, send daily cheers and gifts, and sell your harvest at your stall for fri…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are MeowCare: Self-care Kitten's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MeowCare: Self-care Kitten runs a light set where the background shifts from screenshot to screenshot (first shot #FCDCBC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C5C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.