Screenshot style breakdown
Sampled from 6 of ESC Pocket Guidelines's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#841424 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The ESC Pocket Guidelines app now contains the following ESC Pocket Guidelines: ESC Guidelines and documents published in 2025 Cardiovascular disease and pregnancy (Guidelines) Mental health and cardiovascular disease (Consensus Statement) Myocarditis and pericarditis (Guidelines) Valvular heart disease (Joint Guidelines with EACTS) Focused update of the 2019 dyslipidaemias guidelines ESC Guidelines published in 2024 Elevated blood pressure and hypertension Atrial fibrillation Chronic coronary syndromes Peripheral arterial and aortic diseases ESC Guidelines and documents published in 2023 Acute coronary syndromes Cardiomyopathies Cardiovascular disease in diabetes Endocarditis Focused update of the 2021 heart failure guidelines The ESC Pocket Guidelines app also contains interactive tools in the form of algorithms. Additional features: Perform „full text", „index" or „filtered" se…
App details
What you can learn from ESC Pocket Guidelines
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are ESC Pocket Guidelines's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ESC Pocket Guidelines runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #841424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.