Sampled from 4 of Liverpool Echo's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCDCDC bg
#DDC1C1
#9C141C accent
#111111 text
Trusted reporting from the heart of Liverpool since 1879. The Liverpool Echo brings you the very latest Liverpool and Merseyside news, as well as breaking news from around the globe, sport, what's on, travel, weather and more. Get your news on the go and don’t miss out on the latest top stories, football updates, celebrity gossip and events happening in your city. Great journalism takes time and resources — your subscription helps us keep doing it. What’s included? Breaking News Alerts: Be the first to know about important news, updates, and events with our real-time push notifications. From breaking news stories to traffic updates, we'll keep you informed and connected to the pulse of Liverpool. Personalised Content: Customise your newsfeed based on your preferences and interests. Stay up-to-date with the topics you care about effortlessly. Live Sports Coverage: Never miss a momen…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Liverpool Echo's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Liverpool Echo runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCDCDC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C141C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.