Sampled from 6 of Japan Travel - Smart Transit's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#145CAC accent
#111111 text
Japan Travel by NAVITIME will help you travel around like a local! App Overview: -Explore (Travel guides/articles) -Route Search -Map / Offline Spot Search -Plan About the Features: [Explore] -We provide you with basic guides and informative articles about traveling in Japan, written by foreign autohrs residing in Japan. -Topics include transportation, money, internet connection, food, art&culture, nightlife, shopping, etc. -Recommended itineraries are also provided for areas throughout the country. [Route Search] -The app navigates you from your preferred point of departure to your destination. -Search covers all modes of public transport (trains including JR and subway lines, airplanes, taxis, and ferries). -Provides useful information such as the platform number, station lists, and timetables. -Search directly from a zoomable interactive map of the Tokyo area. -Allows you to save…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Japan Travel - Smart Transit's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Japan Travel - Smart Transit runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #145CAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.