Sampled from 3 of Panago Pizza's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#441C5C accent
#111111 text
Now it's even easier to order a fresh, quality Panago pizza while you are on the go! Your iPhone will conveniently find the nearest Panago to your current location so you can pick-up your pizza, have it delivered or even place a future order. Just a tap away from great taste. Features Ability to order from over 180 Panago locations across the country Mapping abilities for the closet Panago to your location Full menu available including recipe pizzas, create your own, wings, salads, breadsticks, beverages and dips. Coupons and deal options Timed and future orders Saved orders, saved delivery locations and other great account functionality If you have questions or comments about the app please send them to appsupport@panago.com Prefer to use a desktop version? No problem! Just go to panago.com.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Panago Pizza's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Panago Pizza runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #441C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.