Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Oral-B's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043494 bg
#2750A2
#7494B4 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Realize a superior clean with the new revolutionized Oral-B mobile experience. Studies show that the average person brushes for only 30-60 seconds, compared to the dentist- recommended 2 minutes. Also, up to 80% of people spend an insufficient amount of time brushing in at least one zone of their mouth. This includes 60% of people who either don’t brush their back molars at all or don’t spend enough time when they do[1]. At Oral-B we strive to improve those stats to help deliver a superior clean. The breakthrough technology of the Oral-B Bluetooth® enabled toothbrushes seamlessly connects to the Oral-B app to deliver brushing intelligence at the next level. The Oral-B app is your digital coach to help you brush correctly as recommended by Dental Professionals. Brush for a Clean that Wows 3D Teeth Tracking and A.I. Brushing Recognition[2] guides you in real-time as you brush. This e…
App details
What you can learn from Oral-B
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Oral-B's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Oral-B runs a dark set where the background shifts from screenshot to screenshot (first shot #043494) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7494B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.