Sampled from 5 of National Express Coach's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#24649C bg
#4279A9
#64A43C accent
#FFFFFF text
The brand new National Express Coach app makes managing travel on your mobile easy. Search for journeys, book and store tickets and track your coach in real time. - Tickets booked through the app are automatically added to My Bookings and available offline - Search and book coach travel to 100's of UK towns, cities and airports on the go - Use our Coach Tracker to view timetables and track your journey progress as you travel - Retrieve your ticket booked on desktop, tablet or mobile to use on your device, or add tickets directly into your Apple wallet - Share your booking details with Friends and family on Facebook Messenger, WhatsApp, Twitter, or over SMS and email - Quickly search your recent journeys and re-book tickets
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are National Express Coach's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: National Express Coach runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #24649C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #64A43C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.