Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Louis Vuitton's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B4B4B4 bg
#9E9E9E
#84644C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
A – AN INSPIRING DIGITAL COMPANION Explore Louis Vuitton’s news and products in an immersive way Find the ideal gift for every special moment or celebration Watch and relive the latest fashion shows Get an easy access to the products you recently spotted Enjoy monthly product selections just for you Explore the cafés and restaurants around you and reserve your table B – AN IMMERSIVE SHOPPING EXPERIENCE Discover Louis Vuitton’s creations in detail, from the latest collections to the Maison’s most iconic pieces Get notified when the Maison’s unveil a new release or a collaboration Order your favorite products directly from the app Try on some collections virtually Find the nearest stores around you and discover the services they offer Purchase faster with a fluid checkout Explore and shop all the Louis Vuitton’s catalog: gifts, bags, small leather g…
App details
What you can learn from Louis Vuitton
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Louis Vuitton's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Louis Vuitton runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #B4B4B4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #84644C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.