Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Macy's: Shop, Save, and Earn's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#B47C64 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Welcome to the Macy’s app, the most iconic shopping destination. Find exactly what you need for the occasions that matter most. Shop fashion, beauty, accessories, home, gifts, and more. Explore brands like Calvin Klein, Michael Kors, Ralph Lauren, and more. Easily earn shopping rewards with every purchase, and unlock free shipping, birthday perks, and extra earning potential with Macy’s Star Rewards memberships. The Macy’s app is designed to make shopping and savings easier with flash sales and seasonal discounts on men’s and women’s clothing. Save money on every purchase and make shopping more rewarding by unlocking everyday discounts and exclusive rewards right at your fingertips. Find women’s clothing inspiration, beauty services, wedding and gift registries, and exclusive Macy’s brands right in the palm of your hand. Macy’s is more than just a clothing store; we’re also the ho…
App details
What you can learn from Macy's: Shop, Save, and Earn
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Macy's: Shop, Save, and Earn's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Macy's: Shop, Save, and Earn runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #B47C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.