Sampled from 5 of Volcanoes: Map, Alerts & Ash's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#74AC04 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 7.7 words on average (longest 12).
CONGRATULATIONS! You have found the best volcano app in the world! 300,000 users cannot be wrong! Why our app? ========== Very simple - our app offers the most comprehensive set of features related to volcanic activity around the world. What our app does? ============== Simple answer - almost everything to do with volcanoes. And we continue to improve it, so one day it will do everything. # Interesting fact: every two minutes our server sends volcanic activity notifications based on VAAC (Volcanic Ash Advisory Centres) reports to many thousands of our users. On average we send about 300,000 alerts per day! We are always happy to hear from our users. If you have a great idea or would like to provide some feedback, please use "Stay In Touch" screen to contact us. In more details, our app: ================= # Shows about 2000 well-known volcanoes on a map and provides additional info…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Volcanoes: Map, Alerts & Ash's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Volcanoes: Map, Alerts & Ash runs a light set where the background shifts from screenshot to screenshot (first shot #FCF4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #74AC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Weather apps approach the same problem? Browse more Weather apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.