Sampled from 4 of Makani's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#9CC4FC accent
#111111 text
Unique application for providing the official geographic addressing system adopted in the Emirates of Dubai, Ajman, Umm Al Quwain, Fujairah & Ras Al Khaimah. Dubai is the first city in the world to use numbers called "Makani Number" to exactly locating building’s entrance(s). Simple addressing, consists of 10 digits only (E.g.: 30032 95320) which doesn’t require using names, codes or explaining the location’s direction. Mentioning only numbers for describing location suits multi-nationalities with different languages in the U.A.E. The application aims to make it easy for all residents and tourists to search, define & locate places and enjoy navigating to desired destinations by using mobiles, tablets, desktop & GPS navigational devices accurately and quickly. • Search for Makani numbers & point of interest by voice. • Building boundary & its main entrance(s) highlights will be pointed…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Makani's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Makani runs a light set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9CC4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.