Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of NatWest Rooster Money's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E41464 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to NatWest Rooster Money - a pocket money manager, piggy bank, reward chart, savings tracker and chores app. We also have an optional contactless Visa card that helps parents give their kids a head start with money. With Rooster Money, parents can take children from their first steps in understanding the value of money, to their first bank account. Start by using the app as a star or sticker chart to let them earn rewards; move them onto managing their own money with a pocket money tracker, before going on to a Rooster Card - a contactless Visa card for kids. Sign up to track pocket money, manage savings, create goals, set parental controls, add limits and enable your child to make real life transactions online and in store using their own card. We also offer the Rooster Card for extra features like our chore manager, extra family members, and setting interest rates. The Roos…
App details
What you can learn from NatWest Rooster Money
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are NatWest Rooster Money's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NatWest Rooster Money runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E41464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.