Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of MOCCAE's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC9C54 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
هذا التطبيق يعتبر البوابة الذكية لوزارة التغير المناخي و البيئة في الإمارات، يشمل عدة اقسام مثل ( الخدمات ، عن الوزاة ، المركز الاعلامي ، التشريعات والقوانين ، الوظائف ، مراكز خدمة المتعاملين و اتصل بنا) ويمكن للمتعاملين الداخليين و الخارجيين الاطلاع على المعلومات والتقديم على الخدمات التي تقدمها الوزارة This application is the smart gateway to the Ministry of Climate Change and Environment in the UAE, which includes several sections (Services, About the Ministry, Media Center, Legislations and Laws, Careers, Customer Service Centers and Contact Us) . Participants using the application can apply for the services provided by the ministry.
App details
What you can learn from MOCCAE
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are MOCCAE's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MOCCAE runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC9C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.