Screenshot style breakdown
Sampled from 5 of Zilveren Kruis's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#745444 accent
#111111 text
Screenshots
Icon palette
About this app
Snel en veilig je zorgzaken regelen in de Zilveren Kruis-app Inloggen doe je altijd via DigiD. Zo krijg je gemakkelijk en veilig toegang tot jouw persoonlijke gegevens. Je kunt de app in het Nederlands of Engels bekijken. Zie snel: - hoe je bent verzekerd. En wie er met je is meeverzekerd. - je vergoedingen. - zorgkosten die je maakte en wat wij vergoed hebben. - hoeveel eigen risico je nog hebt. Regel makkelijk zelf: - je declaraties. Maak een foto en stuur deze in. De volgende werkdag staat het geld op je rekening. - het antwoord op je vergoedingsvraag. Chat met onze chatbot of medewerkers. - je toestemming voor vervoer. En wist je dat je zorgpas ook in de app staat? Zo heb je ‘m altijd bij de hand!
App details
What you can learn from Zilveren Kruis
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Zilveren Kruis's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zilveren Kruis runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #745444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.