Sampled from 5 of DCePaper for iPhone's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C64FC accent
#111111 text
DCePaperiPhone Application Deccan Chronicle - the largest circulated English daily in south India - is the third largest English newspaper in India in terms of readership and circulation. It has nine editions being published from Hyderabad, Vijayawada, Rajahmundry, Visakhapatnam, Anantapur, Karimnagar and Nellore in Andhra Pradesh, Chennai in Tamil Nadu, Bengaluru in Karnataka and Kochi in Kerala. With nearly 70 years in the business, this newspaper has always been recognized for its unbiased, independent reporting of news - gathered from a vast network of journalists stationed around the world. Deccan Chronicle’s e Paper iPhone App brings the DC news paper and its content one step closer to the users enabling them to read their favorite News paper from anywhere for free. DC e paper is the exact digital replica of the print edition. Features: All content available for free. •This …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are DCePaper for iPhone's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: DCePaper for iPhone runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C64FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.