Sampled from 6 of QMUL's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C3474 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Download Queen Mary, an innovative gateway that gives you access to comprehensive information about the Queen Mary University of London, useful tools, and updates about the latest news and events. Queen Mary is a leading research-intensive university with a difference. Its history dates back to 1785 and beyond, with each of its four founding institutions established to provide “hope and opportunity” to under-represented members of society. Today, Queen Mary is a global university that remains true to the vision of its founders, committed to opening the doors of opportunity and improving lives locally, nationally, and internationally. The Queen Mary app allows you to: - Check your course and exam timetables while on the move - Log into QMplus and your QM email - Search for, reserve, and renew library books directly from your phone - Check PC workstation availability across all of …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are QMUL's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: QMUL runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C3474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Education apps approach the same problem? Browse more Education apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.