Sampled from 6 of Servus Mobile Banking's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#043C5C accent
#111111 text
Reading the caption text from the screenshots in your browser…
At Servus, we're dedicated to making your banking experience easy and rewarding with a mobile app that keeps you feeling good about your money. Features: • Open a new daily banking or savings account in a few quick steps. • Send and receive money quickly and securely with Interac e-Transfer. • Add an extra layer of security with Two-factor Authentication. • Deposit cheques with a few snaps of your phone's camera. • Use shortcuts to pin your favourite or most-used transactions for easy access. • Use Top-up Savings to automatically save a set amount with every purchase made using your Member Card. • Pay bills by adding a payee and making a one-time or recurring payment. • Receive notifications when your account balance or transactions exceed set limits. • Use mobile widgets to view your account balance without signing in. • Move money between your accounts or to another Servus member. •…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Servus Mobile Banking's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Servus Mobile Banking runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #043C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.