Sampled from 6 of ポケットファーマシー's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0CB4AC accent
#111111 text
Reading the caption text from the screenshots in your browser…
【概要】 本アプリは、WEBアプリケーション版電子版お薬手帳サービス「ポケットファーマシー」を より便利に利用するためのアプリです。 ・一度ログインすれば、次からはログインすることなくすぐにポケットファーマシーを利用することができます。 ※初回ご利用時は利用者登録(無料)が必要です。 ・iPhoneのカメラで調剤明細書の2次元バーコードを読み込むと もらったお薬の情報を保存できます。 ※「電子版お薬手帳データフォーマット仕様書Ver.2.4」に対応した2次元バーコードに対応しています ※WEBアプリケーション版電子版お薬手帳サービス「ポケットファーマシー」の機能については 以下のURLからご覧ください。 http://pocketpharmacy.co.jp/
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are ポケットファーマシー's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ポケットファーマシー runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0CB4AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.