Screenshot style breakdown
Sampled from 6 of iRecord Butterflies's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4F4EC bg
#C8D6CF
#3CA464 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Butterflies are in trouble. A third of UK species are threatened and three-quarters are in decline. Butterfly recording is the foundation for protecting these beautiful creatures. The iRecord Butterflies app has been developed by the charity Butterfly Conservation and the UK Centre for Ecology & Hydrology to help you identify the butterflies that you see and to submit your sightings through iRecord so that they can be used to protect butterflies and the environment. The app uses your location and the time of year to help with identification, presenting the butterflies that you are most likely to see at the top of the list. It has galleries of colour photographs showing all UK butterflies, at all stages of their life cycles, and tips to help with the identification of difficult species. You can use the app to record a single butterfly or create a list of different species seen during a …
App details
What you can learn from iRecord Butterflies
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are iRecord Butterflies's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iRecord Butterflies runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #E4F4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #3CA464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Education apps approach the same problem? Browse more Education apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.