Sampled from 4 of EMTU Oficial's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B4B4B4 bg
#9E9E9E
#BC0414 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Funcionalidades e recursos - Linhas: Confira todas as linhas da EMTU e sua operação em tempo real. Veja rotas, valor de tarifa, tempo estimado de percurso etc. - Endereço: Confira as linhas que estão próximas a um endereço ou à sua localização. - Sua Viagem: Simule o caminho de sua origem para o seu destino com tempo previsto, estimativa de custo e itinerário. TERMOS DE USO Ao instalar o aplicativo "EMTU Oficial" em seu dispositivo móvel, o usuário está concordando com os seguintes termos: - Embora o aplicativo tenha sido submetido a um processo de controle de qualidade e testes durante o seu desenvolvimento, a EMTU/SP não fornece qualquer garantia, implícita ou explicita, de que o aplicativo funcione sem falhas no seu dispositivo móvel. É, portanto, de responsabilidade do próprio usuário a instalação e uso do aplicativo em seu dispositivo móvel. - O aplicativo requer uma conexão co…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are EMTU Oficial's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: EMTU Oficial runs a light set with one background colour (#B4B4B4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC0414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.