Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Medium: Read & Write Stories's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4EC bg
#D6D6CF
#CCA484 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to Medium, your home for human stories, useful advice, and inspiring insights. Immerse yourself in a world of wisdom with writing from renowned figures, passionate experts, and fresh voices. Make reading and writing a daily ritual by following your fascinations, discovering new rabbit holes, and reaching readers of your own. Medium is simple social publishing for everyone. + Find your focus with distraction-free reading about everything from taking better pictures to what it’s like to scale a startup. + Stay current with stories about emerging technology, culture, and firsthand accounts of front-page news. + Become a member for unlimited access to millions of stories from our global community of the curious. + Assemble your own personal library by highlighting passages, bookmarking stories, and following writers who share your passions. + Join a community of readers, write…
App details
What you can learn from Medium: Read & Write Stories
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Medium: Read & Write Stories's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Medium: Read & Write Stories runs a light set with one background colour (#F4F4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CCA484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.