Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of TikTok - Videos, Shop & LIVE's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#EC445C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
TikTok is the global discovery platform for videos, streaming on LIVE, shopping, and more. Our mission is to inspire creativity and bring joy. Over a billion people come to TikTok to share what they love, learn new things, and find ideas that make everyday life more interesting. Your experience on TikTok is built around what you're into, not who you know. Just watch, like, and scroll to discover videos, creators, and communities you are delighted to discover. From quick recipes to game highlights, fashion tips to music and trending sounds, your For You feed reflects your current interests and changes based on what surprises and inspires you. Creating is simple. Capture and post everyday moments and turn them into something special with easy editing tools, effects, sounds, and music. Use our free library of sounds and music in your videos, plus filters and creative tools that help your…
App details
What you can learn from TikTok - Videos, Shop & LIVE
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are TikTok - Videos, Shop & LIVE's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TikTok - Videos, Shop & LIVE runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC445C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.