Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Count the Kicks!'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4CC04 bg
#D6B303
#EC2434 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Track Your Baby’s Movements with Confidence The Count the Kicks app is a free, research-based tool designed to help expectant parents monitor their baby’s health in the third trimester. With daily tracking of your baby’s movement patterns and strength, you’ll gather valuable data to share with your provider. The app also includes built-in guidance and in-app messaging to help you recognize changes and feel empowered to speak up if something feels off. A change in fetal movement can be one of the earliest—and sometimes only—signs that a baby may be in distress. Monitoring movement is an easy, proven way to strengthen your connection with your baby, and 78% of users say it reduces their anxiety during pregnancy. Exciting Features Include: NEW – Digital Badges Celebrate milestones! Earn badges as you track your baby’s movements. It’s a fun and encouraging way to stay consistent and co…
App details
What you can learn from Count the Kicks!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Count the Kicks!'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Count the Kicks! runs a light set where the background shifts from screenshot to screenshot (first shot #F4CC04) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC2434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.