Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Virgin Plus My Account's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E40C0C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The My Account app lets you manage your account 24/7 from your phone. Pay your bill, check your usage, grab a travel pass and so much more. - New! Change your monthly plan right in the app. - Check your account balance, view, download, print and pay your bill. - Easily manage your travel usage. - View your wireless and Internet usage. - Add and remove add-ons (including Travel Passes for roaming). - Check out your plan details. Find support from anywhere in the app. Good to know: We won't charge you data when you use it on 3G/4G/LTE networks. The My Account app is only available to monthly Members. On Prepaid? Manage your account at virginplus.ca/prepaidlogin. Learn more about app permissions: virginplus.ca/privacy For app support or troubleshooting, please contact: VPAppSupport@VirginPlus.ca
App details
What you can learn from Virgin Plus My Account
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Virgin Plus My Account's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Virgin Plus My Account runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E40C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.