Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of ユニクロ UTme!'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC0404 bg
#EE2727
#F45C5C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
ユニクロから新しいTシャツの楽しみ方の提案です。UTme!は、だれでもオリジナルデザインのTシャツをつくれるアプリ。 操作はかんたん。絵を描いて。スマホをシェイクするだけ！アプリ内のUTme!マーケットでは自分のデザインを出品してみんなにシェアすることもできます。 操作ガイド ■STEP1.グラフィックをつくる スタンプ/ペイント/タイポグラフィー、写真の四つの方法で好きなグラフィックをつくります。 ■STEP2.スマホをシェイクしてリミックス デザインが出来たら、好きなエフェクトを選んでスマホをシェイクしてください。 ■STEP３Tシャツの注文/シェア 気に入ったデザインができたら、そのままTシャツを注文することができます。またSNSで自分のデザインをシェアすることもできます。 こちらの機能もチェック！ ■多数コンテンツのスタンプ機能 UTme!では様々なコンテンツのスタンプをご用意しています。お気に入りのキャラクターグッズが作れます。
App details
What you can learn from ユニクロ UTme!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are ユニクロ UTme!'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ユニクロ UTme! runs a dark set with one background colour (#EC0404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F45C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.