Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Pharmacy2U's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#44E4C4 bg
#3BC8AC
#1494AC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Take control of your healthcare with Pharmacy2U. NHS PRESCRIPTION DELIVERY Manage the whole family’s prescriptions online Set up in minutes Free delivery every time Reminders so you never run out Track your orders 24/7 HEALTH & WELLNESS SHOP Thousands of products from over 500 brands Shop popular categories including skincare, beauty, fragrances, and electricals Everyday savings and multibuy offers Next-day delivery or Click & Collect available Free delivery when you spend £30 ONLINE DOCTOR Effective treatments for 17 conditions Free, online no-obligation consultations 24/7 Get support with skin conditions, weight management, and sexual health Ongoing support from clinicians Get started with no appointment needed NHS SERVICES Free healthcare services from our pharmacists Advice and treatment recommendations for common conditions Online pharmacy contraception service Guidance and su…
App details
What you can learn from Pharmacy2U
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Pharmacy2U's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pharmacy2U runs a light set where the background shifts from screenshot to screenshot (first shot #44E4C4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1494AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.