Sampled from 5 of Avis Car Hire's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4042C bg
#DA2749
#048CD4 accent
#FFFFFF text
Discover a simple and speedy rental car experience with the new Avis app today. Discover a better rental car experience with the new Avis app. With 5,000+ locations in 165 countries, we are one of the world's best-known car rental companies. Whether travelling for business, family holiday, or weekend getaway, we know you want to get on the road as quickly as possible. The Avis app makes renting a car simple, speedy and hassle-free, with control of your journey from start to finish in the palm of your hands. Key Features: Seamless Reservations: Find and reserve a car in a few simple steps. Manage Your Booking: Easily view, modify or cancel your reservations directly from the app. Keep track of your rental details and upcoming trips all in one place. - Contactless Rentals: Skip the queue and go straight to your car with Avis Preferred*. Enjoy a seamless experience with our contactle…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Avis Car Hire's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Avis Car Hire runs a dark set with one background colour (#D4042C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #048CD4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.