Sampled from 5 of Cow Evolution: Mutant Animals's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#C4FC4C accent
#111111 text
Become the biggest animal farmer in Cow Evolution! Merge cows and discover amazing new mutant creatures. Collect coins and crystals, upgrade your equipment and become an animal farm tycoon. Play Cow Evolution for FREE* now and discover all the mysterious species! Everything on the farm was just cows when mutations and evolutions started to create amazing creatures! Merge the animals and build a farm with a variety of mutated monsters. You can also customise your animals with various items such as hats, clothes and accessories, and discover other worlds with mysterious creature species. IDLE CLICKER GAME Tap and collect resources to evolve your cow farm. There are hundreds of items for you to collect, with discoveries that can lead you to more mutant cow species and keep your progress moving through the game. Level up your farm, customise your cows with hats, clothes and accessories, …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Cow Evolution: Mutant Animals's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cow Evolution: Mutant Animals runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C4FC4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Games apps approach the same problem? Browse more Games apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.