Sampled from 4 of Boston Pizza's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04044C bg
#272765
#CC0C34 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Your BP cravings are real. Whether it’s pizza, pasta, or our famous wings, ordering your favourite BP eats for takeout or delivery has never been easier than with the NEW Boston Pizza app! Log in to your MyBP account for a quick and easy ordering experience while earning exclusive MyBP discounts and offers. Specific features include: • Mobile Order: Order all your Boston Pizza favourites for takeout or delivery. • Easy Customization: Browse the Boston Pizza menu and modify your order to make it just the way you like. • Access to MyBP Rewards: As a MyBP you'll get exclusive offers just for signing up. Plus, you’ll get rewarded with offers just by ordering your BP favourites! • Exclusive Deals and Discounts: If you’re hungry for great deals, you’ll eat this right up. Tap into our Meal Deals and use your coupon codes right on the app. While we’re famous for our gourmet pizz…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Boston Pizza's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Boston Pizza runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #04044C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #CC0C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.