Sampled from 4 of ITV News: Breaking stories's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C6474 bg
#2E7987
#649CA4 accent
#FFFFFF text
Discover the latest breaking news and current affairs from across the country with the UK's biggest commercial broadcaster. Our network of trusted, award-winning journalists are positioned around the globe covering news that matters. This app is constantly updated with politics, business, regional, technology, health and royal stories. Key features: • Breaking news - be the first to know when big news happens • Constant live coverage of news, delivered as it happens using the best video and pictures • Regional news - top headlines from around the UK • News clips - watch your favourite programme reports again in articles • Podcasts - listen to our best talent explain the story behind the headlines • Blogs - read directly what our informed journalists have to say • US - follow the politics and people who make news • Youth News - follow our youth news service The Rundown
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are ITV News: Breaking stories's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ITV News: Breaking stories runs a dark set where the background shifts from screenshot to screenshot (first shot #0C6474) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #649CA4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.