Sampled from 6 of Whale Alert's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0CACFC accent
#111111 text
Protect Whales. Prevent Collisions. Join the Effort. Vessel strikes are a leading cause of whale injury and death around the world. With the Whale Alert app, you can help keep whales safe—whether you're a mariner, recreational boater, beachgoer, or scientist. Whale Alert turns your sightings into action. Report live, dead, or injured whales, stay informed about speed zones and regulations, and view whale activity on an interactive map. Every report contributes to a safer ocean for whales and people. Key Features: - Interactive Map: View recent whale sightings from professionals and citizen scientists, acoustic detections from buoys and gliders, and aerial survey data. - Real-Time Alerts: Get notified when you're near recent whale activity or areas of concern. - Report Sightings: Log sightings of living, dead, or injured whales and report marine hazards or vessel strikes. - Whale ID…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Whale Alert's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Whale Alert runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0CACFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.