Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Morrisons More's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#048434 bg
#279550
#FCBC04 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
At Morrisons, we’re all about giving you more. Morrisons More is our way of thanking our valued members for shopping with us. Our new and improved app gives you even more reasons to shop with us. With Morrisons More you can earn More Points, access exclusive discounts and receive offers just for you. Sign up to Morrisons More through the app to access your digital More Card and start saving today. - Earn 5 More Points when you buy products in store, online and on every litre of fuel. When you’ve reached 5,000 Points, we’ll give you a Fiver to spend with us. - Keep track of how many More Points you have earned and choose how you’d like to redeem them, whether that’s in store or online. - Access exclusive discounts simply by scanning your card. Check the app for the latest offers. - Enjoy offers just for you, from money off your next shop to treats we think you’ll love. - Be in-the-kn…
App details
What you can learn from Morrisons More
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Morrisons More's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Morrisons More runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #048434) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCBC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.