Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Calculator Lock's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1C4C9C accent
#111111 text
- #1Lock up your photos & videos By Pattern Lock & Touch ID
- #2Share private content with close friends in a safe way
- #3Free up space on your device
- #4Share secret photos&videos with your close friends easliy
- #5Share with multiple close friends and set the effective time of sharing content
- #6Easily control who sees your secret posts
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 9.3 words on average (longest 13), 67% speak to "you".
Screenshots
iPad screenshots
Icon palette
About this app
PROTECT YOUR "SPECIAL" PHOTOS + VIDEOS+ACCOUNT+PASSWORD SHARE YOUR PRIVATE CONTENT TO YOUR CLOSE FRIEND IN SAFE WAY • Private Cloud Service • Register your cloud account to protect your secret media • Upload and Download across all device quickly • Backup up to 5000 photos and videos inside Secretsafe fully encrypted • Password Protected App Entry • Pin Lock • Fingerprint Identification • Dot Lock Pattern • Password Protected+Fingerprint Identification Photo Albums&Password Account (Keep people out of your private albums) • Illegal person break in reports. • Decoy Password • Dot Lock Security PHOTO MANAGEMENT • Create Albums right in the App • Create Account&Password, then paste the password on the paste board to use. • Import/Export from Photo&Video App • iTunes Syncing • Email Photos&videos • Text Message Photos PHOTO VIEWING • Image Galler…
App details
What you can learn from Calculator Lock
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Calculator Lock's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Calculator Lock runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C4C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.