Screenshot style breakdown
Sampled from 6 of BCBSMA MyBlue Member App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#247CC4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
MyBlue is your personalized online member account that makes understanding and using your health plan simple. And with the MyBlue app, it's easier than ever. The MyBlue app makes it easy to: · Find, understand, and use your benefits · Review your claim details with guidance on next steps · Get personalized care options that fit your unique needs · Access your pharmacy tools to review and refill your medications · Instantly access your digital member ID cards, and add them to your wallet · Use Well Connection* to connect virtually with medical and mental health care providers · Send secure messages to Team Blue Member Service or talk to us using chat · View your provider information and your visit history With your plan in your pocket, you can stay on top of your health from anywhere, at any time. *Features available based on your plan/benefits. Well Connection is not for emergencies.…
App details
What you can learn from BCBSMA MyBlue Member App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are BCBSMA MyBlue Member App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BCBSMA MyBlue Member App runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #247CC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.