Sampled from 6 of WeMoms - Pregnancy & Baby App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECF4 bg
#DDCFD6
#FC6C9C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 5.7 words on average (longest 7).
Get the world's most popular pregnancy & baby tracker app, and discover what to expect on a week-by-week basis with all the pregnancy information you need! WeMoms offers you an all-in-one experience with medical expert content, daily personalized articles, and interactive 3D experience to track your baby’s development. Chosen by millions of pregnant mothers, learn everything you need to know, with fresh personalized content every day - from getting pregnant through the first years of your baby. Join our global community today filled with welcoming moms-to-be - you’ll feel supported along your pregnancy journey. Track Your Baby’s Development - Discover your 3D baby to track his/her evolution week by week - Visualize your baby's size using the Baby Size Guide - Explore our Week-by-Week Guides explain what to expect during each stage - Stay informed with a Pregnancy Timeline highligh…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are WeMoms - Pregnancy & Baby App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WeMoms - Pregnancy & Baby App runs a light set with one background colour (#FCECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC6C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.