Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of OptumRx's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#F47C24 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The OptumRx mobile app helps members manage pharmacy benefits without walking into a pharmacy. Compare drug prices, view all your medications, and transfer eligible medications to home delivery. Users can also refill their home delivery prescriptions, check order status, set up automatic refills, and more. Other features include: • View member ID card • Resolve home delivery order holds • Manage account information Search, compare and save. With our easy-to-use tools, you'll get the info you need to find the right drug and pricing options for you. Send medications right to your home. You may be eligible for the convenience of Home Delivery, avoiding trips to the pharmacy to pick up your medications. Manage your Medicine Cabinet anywhere. Easily manage your medications and orders on any device- whether at home or on the go. Our Promises There are some things in life we depend on…
App details
What you can learn from OptumRx
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are OptumRx's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OptumRx runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F47C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.