Screenshot style breakdown
Sampled from 4 of Fish | Hunt FL's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#245434 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The Florida Fish & Wildlife Conservation Commission is pleased to announce the release of a new, cutting edge iPhone app that will empower anglers and hunters during their outdoor fishing and hunting activities in Florida. The new app is user friendly, and allows visitors to purchase their fishing or hunting licenses online, access regulations, pull up a copy of the user's current licenses, and use geo-locating tools to maximize a customerís recreational experience. Upon free download, users may purchase and download licenses and permits directly from their smartphone, determine sunrise and sunset time based on GPS location, access NOAA seas and weather information, and more! The Florida FWC has been a national agency leader in providing customers and visitors with the most robust technologies and systems to increase awareness and conservation amongst the natural resources community, op…
App details
What you can learn from Fish | Hunt FL
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Fish | Hunt FL's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fish | Hunt FL runs a light set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #245434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.