Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Crave's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040C2C bg
#272E49
#BC4C04 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Crave is bigger and better. Enjoy 10,000+ new hours of the best series, movies, and more. Endlessly entertaining. Enjoy with your Crave subscription: • Exclusive home of HBO • Hit series and movies • Canadian Crave Originals • Live events, select sports and news Looking for even more? STARZ (ADD-ON) Get access to bold original series from STARZ, and even more movies including a massive collection of modern-classics. For all the legal terms & conditions you need to know: crave.ca/terms If you subscribe via App Store: Your subscription allows you to access Crave during the term of your prepaid subscription period. At the end of that period, your subscription plan will automatically renew according to your selected period and payment will be charged to your App Store Account within 24-hours prior to the end of the current period. You can turn off auto-…
App details
What you can learn from Crave
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Crave's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Crave runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040C2C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC4C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.