Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Amazon Alexa's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#048CD4 bg
#279CDA
#74BCEC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Use the Amazon Alexa app to manage Alexa-enabled devices, control music playback, view shopping lists on the go, keep track of upcoming reminders, check on active timers and much more. When you enable hands-free with Alexa, you can talk to Alexa by simply saying “Alexa” when the app is on your screen. The more you use Alexa, the more she adapts to your voice, vocabulary and personal preferences. DISCOVER MORE • Get more out of your Echo device through personalized feature recommendations from Alexa • Discover and enable recommended Alexa skills • Pick up where you left off directly from the home feed with lists, shopping, or recently played Music and Books MANAGE YOUR DEVICES • Set up your Alexa-enabled devices, control or check status of your compatible smart lights, locks and thermostats at home or on the go • Create routines to automate your smart home devices MUSIC & BOOKS • Conn…
App details
What you can learn from Amazon Alexa
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Amazon Alexa's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amazon Alexa runs a dark set with one background colour (#048CD4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74BCEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.