Sampled from 6 of Kids Pass's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC2C54 bg
#FC496B
#FCAC8C accent
#FFFFFF text
Kids Pass – Save on Family Fun, Days Out & More Discover Kids Pass, the UK’s leading family savings app — helping families save money on days out, theme parks, cinema tickets, dining, holidays, and access exciting member-only competitions. Join parents across the UK already saving with Kids Pass and start unlocking amazing family-friendly offers today. Why Families Love Kids Pass Theme Parks & Attractions Get great savings on the UK’s best theme parks, zoos, aquariums, activity centres and family attractions. Cinema Tickets Nationwide Enjoy discounted cinema tickets at major chains across the UK — ideal for family movie nights. Dining Deals at Top Restaurants Save on meals out with family-friendly restaurant offers and discounts. Holidays & UK Breaks Access exclusive savings on family holidays, UK breaks, lodges, parks and weekend getaways. Worldwide Hotels Get access to…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Kids Pass's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Kids Pass runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FC2C54) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCAC8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.