Screenshot style breakdown
Sampled from 5 of MACIF's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04CCF4 bg
#03B3D6
#0C2C84 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Gérez vos contrats et services en toute simplicité grâce à l’espace Macif&Moi ! Vos contrats, vos services et tous vos indispensables sont désormais réunis par domaines au même endroit : - Contrats et Garanties : consultez et gérez vos contrats (auto, deux-roues, habitation, prévoyance, santé, camping-car, etc.) et les garanties associées. - Devis : réalisez et accédez à vos devis réalisés en agence ou en ligne. - Sinistres : déclarez et suivez vos sinistres (habitation, véhicule, protection juridique, etc.) simplement et rapidement. - Rappels : soyez informé de vos prochains rendez vous ou actions en cours. - Documents : téléchargez vos factures, avis d'échéance et attestations (scolaire, habitation, véhicule, etc.). - Messagerie : communiquez avec votre conseiller Macif et joignez des pièces justificatives et documents nécessaires à vos démarches. - Coordonnées et préférences …
App details
What you can learn from MACIF
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are MACIF's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MACIF runs a light set where the background shifts from screenshot to screenshot (first shot #04CCF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0C2C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.