Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of H&B - Health, Food, Fitness's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#7C5C4C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Unlock a world of health & wellness with the Holland & Barrett app - your ultimate health & wellness companion. Whether you're looking to build muscle, eating healthier options, or find expert advice on skincare, vegan recipes, and menopause support. Our app is designed to help you achieve your goals. Why download the Holland & Barrett App? - Exclusive offers: Get app-only discounts, special promotions, and product deals that are too good to miss. - Personalised recommendations: Discover products tailored to your wellness needs with suggestions for vitamins, supplements, sports nutrition, beauty, food, drinks and more. - H&B&Me is our loyalty programme – collect points as you shop, track your balance in the app, and use your points for instant savings. - Subscribe & save: Never run out of your favourite products again with easy, regular deliveries. - Wellness inspiration: Access exper…
App details
What you can learn from H&B - Health, Food, Fitness
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are H&B - Health, Food, Fitness's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: H&B - Health, Food, Fitness runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C5C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.