Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Matter: Reading App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#7C5C4C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Finally, a better reading app. The internet is full of things you want to read – articles, newsletters, Twitter threads, PDFs. Matter brings them together in one place and gives you modern tools, like natural text-to-speech and fluid highlighting, to help you read more comfortably and effectively. "Matter improves vastly on earlier read-later apps like Pocket and Instapaper" – The Wall Street Journal Save anything: - Save full articles if you're within the paywall (eg. Bloomberg, NYT, WSJ) - Podcast transcriptions & synced playback - Save PDFs and YouTube Read across devices, including Kindle: - iPhone, iPad, Web - Send any article to Kindle in 2 taps Unified inbox for your subscriptions: - Sync your newsletters by connecting Gmail - Follow individual writers for their latest posts - Add any RSS feed The most elegant reading experience: - Best-in-class article parsing + readabilit…
App details
What you can learn from Matter: Reading App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Matter: Reading App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Matter: Reading App runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C5C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.