Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Amazon Fire TV's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C141C bg
#2E343B
#642C1C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Your entertainment sidekick wherever you go. The Fire TV mobile app puts the Fire TV experience at your fingertips—whether you're on the couch or on the move. Discover & personalize your entertainment anywhere: Browse titles and get personalized recommendations. Search for movies, TV shows, and more across all your services. Build and fine-tune your watchlist in the moment. Easy control & setup: Launch it all on your big screen with seamless control. Enjoy fast text entry using your mobile keyboard. Set up new Fire TV devices quickly and easily. Compatibility: Requires an Amazon account and connection to the same Wi-Fi network as your Fire TV to launch content to your TV. Some features require a compatible Fire TV. By using this app, you agree to Amazon's Conditions of Use (www.amazon.com/conditionsofuse) and Privacy Notice (www.amazon.com/privacy).
App details
What you can learn from Amazon Fire TV
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Amazon Fire TV's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amazon Fire TV runs a dark set with one background colour (#0C141C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #642C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.