Sampled from 6 of mix.tokyo 公式アプリ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCDCDC bg
#C1C1C1
#2CACB4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
30以上の人気ブランドを展開するTSI公式ファッションモールアプリ。 新作アイテムやSALE情報、お気に入りブランドの最新情報をお届けします。 着たいがあつまる、 ブランド公式モールアプリ「mix.tokyo(ミックスドットトウキョウ)」です。 -------------------- ◆30以上のブランドのアイテムがお得に、便利に見つかる! ADORE(アドーア) Alpha Industries(アルファ インダストリーズ) ALUNC(アルン) and wander (アンドワンダー) AVIREX(アヴィレックス) Awesome Golf(オーサムゴルフ) B'2nd(ビーセカンド) BEAVER(ビーバー) FREE'S MART(フリーズマート) GARDEN(ガーデン) hueLe Museum(ヒューエルミュージアム) human woman(ヒューマンウーマン) huf(ハフ) Jack Bunny!!(ジャックバニー) JILL by JILL STUART(ジル バイ ジルスチュアート) LE PHIL(ル フィル) LHP(エルエイチピー) MANASTASH(マナスタッシュ) MARGARET HAWELL(マーガレット・ハウエル) MASTER BUNNY EDITION (マスターバニーエディション) MHL.(エムエイチエ…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are mix.tokyo 公式アプリ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: mix.tokyo 公式アプリ runs a light set with one background colour (#DCDCDC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2CACB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.