Sampled from 4 of elplural.com's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC3424 accent
#111111 text
Reading the caption text from the screenshots in your browser…
¿Quieres enterarte antes que nadie de las mejores noticias? En ELPLURAL.COM queremos que no te pierdas nada de la actualidad, especialmente política. Por eso, gracias a la aplicación de ELPLURAL.COM recibirás las mejores noticias en tu móvil para leerlas siempre que quieras. Gracias a nuestras secciones, podrás encontrar lo mejor sobre política, economía o sociedad. Y además: Los artículos más críticos de la mano de Los Genoveses. Reflexiones y análisis en nuestra sección de Opinión. Las últimas novedades sobre tecnología, innovación, emprendimiento y sostenibilidad en El Telescopio. La cultura más sibarita en It's Play Time. Las recetas y noticias gastronómicas más sabrosas, y la psicología más cotidiana en La Pimienta de la Vida. Los contenidos más útiles y diversos para los locos del Motor. En la aplicación de ELPLURAL.COM disfrutarás del mejor contenido multimedia: vídeos, gráficos …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are elplural.com's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: elplural.com runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC3424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.