Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of M&S Bank's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#6C5C3C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Manage your accounts safely and securely with the M&S Bank app. With a range of helpful features, it’s a convenient way to keep track of your M&S Credit Card, Everyday Savings Account and Personal Loan anytime. With the M&S Bank app you can: • Sign in securely with face or fingerprint recognition • Make payments to your account • Freeze your card or report a card issue • Request a change to your credit limit • View your credit card PIN • ‘Chat with us’ anytime and get notifications when we send a reply • Request a Balance Transfer (subject to available offer) • View and download your statements • Activate your new credit card How to sign in to mobile banking If you’ve not registered for our app download from the App Store and follow the step-by-step instructions. If you’re already registered for Online Banking, you’ll need your username and password to set up our app. Important things…
App details
What you can learn from M&S Bank
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are M&S Bank's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: M&S Bank runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C5C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.