Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of The Personal's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#047CAC bg
#278EB7
#5C9CBC accent
#FFFFFF text
- #1Manage your home and auto insurance at the right time for
- #2Hello
- #3View your digital proof of auto insurance
- #4Track your claims for peace of mind < Claim details
- #5Send photos of the damage to your vehicle for a hassle-free estimate
- #6Drive safely and save money with Ajusto!
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 8 words on average (longest 12), 67% speak to "you".
Screenshots
Icon palette
About this app
Protect your property and manage your home and auto insurance in one place—get The Personal app today. INSURANCE Check your home and auto insurance coverage and get direct access to online services like policy changes, payments and more. CLAIMS File a claim online or contact us if you get in a car accident or your property is damaged or stolen. You can track claims directly in the app. PHOTO-BASED ESTIMATE Save a trip to the auto shop by taking photos of your vehicle damage and sending them to us. AJUSTO PROGRAM Get rewarded for your safe driving with a personalized insurance premium that’s calculated based on how you drive. RADAR PROGRAM Get mobile alerts for a specific address in the event of hail, high winds, heavy rain or other severe weather that could damage your property. LEGAL NOTES The Personal refers to The Personal General Insurance Inc. in Quebec a…
App details
What you can learn from The Personal
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are The Personal's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Personal runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #047CAC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C9CBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.